Hologram News_stop holograms before they destroy the future

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9.. We must stop holograms before they destroy the future
from:http://www.siliconbeat.com/2012/08/30/we-must-stop-holograms-before-they-destroy-the-future/

There seems to be an ongoing debate about whether the Republicans truly had planned to use a hologram at their convention this week.

Either way, the fact remains that the technology exists to do it, as we saw with the hologram Tupac Shakur earlier this year. The company behind that stunt says there's no Reagan in the works.

"It wasn't officially going to be part of the convention," Tony Reynolds, founder of crowdsourcing website A KickIn Crowd , told Yahoo News in a phone interview Thursday. "It was going to be outside of the convention at the Lakeland Center."

Reynolds obtained rights to a Reagan speech discussing small businesses and plans to use the hologram to promote the Jumpstart Our Business Startups Act. He has been working with AV Concepts , one of the companies behind the creation of the Tupac Shakur hologram, which was unveiled at this year's Coachella Music Festival."

All this talk of Reagan holograms has rekindled the same uneasy feeling I had the moment I saw video of the Tupac hologram.

For years, the idea of holograms seemed so fun, and so sci-fi. That little hologram of Princess Leia that R2-D2 barfs out in front of Luke? I mean, what adult my age doesn't have the fondest memories of that little scene.

But now that they're here, and will likely be with us forever, it's clear they represent a threat to the future. As soon as I heard about the Tupac hologram, I knew that people around the world were figuring out if the technology could be used to resurrect their favorite dead celebrity.

And that means, as the trend inevitably accelerates, that the stage of public life will grow ever more crowded because the old generation will never make way for the new. They will just be recycled, in digital form. Which means those new faces with fresh ideas, new forms of entertainment, new political ideas, will be doing more than just competing with the ghosts of past legends.

They will have to fight them, or their holographic forms, for our love and attention. It is potentially the most frightening cultural development since the invention of the classic rock radio format.

Nostalgia is a powerful thing. But at some point, it's also important for progress to happen that we find a way to let go of our past. Celebrate it, yes. But move on. You can't just keep listening to bad Steve Miller songs forever. And you can't just keep bowing down to the same politicians who served a past generation.

Holograms threaten that natural order. And, I fear, offer a world that stagnates because the past is never the past.

Hologram classifications

There are three important properties of a hologram which are defined in this section. A given hologram will have one or other of each of these three properties, e.g. we can have an amplitude modulated thin transmission hologram, or a phase modulated, volume reflection hologram. it is made up of virtual systems.

Rainbow hologram showing the change in colour in the vertical direction
In this method, parallax in the vertical plane is sacrificed to allow a bright well-defined single colour re-constructed image to be obtained using white light. The rainbow holography recording process uses a horizontal slit to eliminate vertical parallax in the output image. The viewer is then effectively viewing the holographic image through a narrow horizontal slit. Horizontal parallax information is preserved but movement in the vertical direction produces colour rather than different vertical perspectives.[40] Stereopsis and horizontal motion parallax, two relatively powerful cues to depth, are preserved.

The holograms found on credit cards are examples of rainbow holograms. These are technically transmission holograms mounted onto a reflective surface like a metalized polyethylene terephthalate substrate commonly known as PET.

Holograms are shooted by laser beam in different angles which figure out different colors - red, green, blue, yellow, etc, in difference viewing angles. C olors of the hologram will change, because when rainbow hologram is turned back and forth depending on the light source and viewing angle, the colors will run through the spectrum - the colors of the rainbow.

Different viewing depth of hologram comes from different position of the artwork film we locate when shooting master. Dot-matrix movement efffect comes from countinous hologram dots.

How does design show hologram color?

Holograms artwork design are basically an illusion; they are reflections of light that fool the eye into seeing a three-dimensional image. Therefore, it is impossible to give an accurate representation of a holographic image on a computer screen or paper printout. What you will receive via email or hardcopy is an artwork proof to look over to be sure that the graphics and layout are to your liking, free of typos, etc. The holographic master shooting process involves many detailed steps, so it is very important that all hologram artwork is approved before the project moves into the laser lab for holographic mastering.

How to make artwork for holographic sticker?

Holograms can be made from photos, flat art which is designed by Corel Draw, Illustrator, Photoshop or other software.Artwork file in Corel Draw or Illustrator format is best file for us to seperate overlay design into layers and colors. Adobe Photoshop file, JPG, GIF, is ok, if you cannot design by Corel Draw or Illustrator. The text in artwork file should be converted into curves, so we can open it without change font in it.

Design and sample photo:

A. 2D/3D, size 19mm*19mm, square, three layers, six color

It has three layers, foreground, background and floating layer. There're three color on foreground, two color in background and one color in floating layer. So it has six colors and three layers.

B. 2D/3D, size 20mm in dia, circle, two layers, two color

It has two layers, floating layer and background layer. There're one color on foregroundfloating layer and one color in background layer. So it has two colors and two layers.

C. 2D/3D, size 25mm in dia, circle, two layers, 4 color

It has two layers, foreground layer and background layer. There're two color on foreground layer and two color in background layer. So it has four colors and two layers.

D. 2D/3D, size 30mm*14mm, rectangle, two layers, four color

It has two layers, foreground layer and background layer. There're two color on foreground layer and two color in background layer. So it has 4 colors and two layers.

E. 2D/3D, size 25mm*25mm, square, threelayers, four color

It has three layers, foreground, background and floating layer. There're two color on foreground, one color in background and one color in floating layer. So it has four colors and three layers.

F. 2D/3D, size 20mm*20mm, square, two layers, four color

It has two layers, foreground layer and background layer. There're two color on foreground and two color in background layer. So it has four colors and two layers

G. 2D/3D, size 24mm*14mm, rectangle, three layers, three color

It has three layers, foreground, background and floating layer. There're one color on foreground, one color in background and one color in floating layer.

H. Dot-matrix & 2D/3D, size 30mm*15mm, rectangle, four flips

It has one layer. There're two 2D color on surface. dot-matrix effect lines make rotating light effect. Four flips of 'SECURITY' also make flips like a movie clips which shows each flip in different view angle.

I. Dot-matrix & 2D/3D, size 14mm in dia, circle, one layer

It has one layer. There're one color 2D text 'WARRANTY' and rotating dot-matrix effect on foreground

J. Dot-matrix & 2D/3D, size 20mm*20mm, square, three layers

It has three layers, foreground, background1 and background2. There're one color on foreground, background1 in second layer is image of pyramid and background2 in third layer is image of desert.

K. Dot-matrix & 2D/3D, size 30mm*30mm, sqaure, two layers

It has two layers. There're 2 color 2D image on foreground, 2 color 2D image in background and dot-matrix effect on foreground.

L. Dot-matrix, 15mm*15mm, square

It has one layer. All images are made by Dot-matrix. The text and star is Dot-matrix type, not 2D type. The rotating light effect like sun also is Dot-matrix effect.

M. 2D/3D & Dot-matrix, size 25mm*15mm, rectangle

It has one layer. There're 3 color 2D images and dot-matrix effect on foreground .

N. Dot-matrix & 2D/3D, size 15mm*25mm, rectangle, two layers

It has two layers. There're photo, text and rainbow effect on foreground and one color text in the background layer.

O. Dot-matrix & 2D/3D, size 25mm*15mm, rectangle

It has one layer. There're 2 color text and rainbow image and dot-matrix effect on foreground.

P. Dot-matrix & 2D/3D, size 20mm*40mm, rectangle, three layers

It has three layers. There're three color on foreground, two color in background deep and one color in floating layer. There's dot-matrix effect on foreground.

Q. 2D/3D, size 48mm*17mm, special shape

It has one layer. There're one color 2D text, one bottle image and dot-matrix effect on foreground.

R. 2D/3D, size 20mm in dia, circle, two layers

It has two layers. There're one color 2D text and image of shield on foreground and two color text in background.

E-beam hidden text and Mole hidden text:

2D/3D hologram artwork sample:

dot-matrix effect artwork sample: